<aside> 💡 Before conducting the consumer demand test, ask yourself: What are the key insights you need to get to develop your product in the direction of product-market-fit by measuring consumer demand for your product?
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This decision should be made before setting up your test. There are several ways to go by testing for market demand. We recommend measuring more than just overall demand but focusing on a specific insight to generate and formulate a test hypothesis.
Different ways to set up your test depend on the insights you'd like to generate. We are listing the different options and pages explaining them below:
To understand the market demand for your new product, conducting a customer demand test with a page that conveys the value proposition and its features, coupled with attractive visuals and mockups of your future product, is the fastest and most cost-effective way to gather the proper insight to achieve product-market fit.
Testing your product with a landing page allows you to find the *best possible *****solution to your potential customer’s problem and helps you to understand the actual viability of your product.
<aside> 💡 We also prepared a checklist on what you need to consider for your consumer research project that gets you all the insights you need. You can find it here.
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To get the most valuable insights from your consumer demand test, testing with specific product variations through multiple variants is ideal. Product variations can be for example different prices, colors, and distinct key features that you want to decide between for your go-to-market.
<aside> 💡 Best Practice: Get out of the building early and run multiple tests for one product. It will help you develop the right product in all dimensions such as price, features, packaging, design, etc.
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